Author
David Alexander
David has spent over a decade in retail and institutional trading, most recently as CMO at several brokerages and trading education providers. His work spans broker infrastructure, product strategy and trader education, with a focus on the systems and tools traders actually use. He writes the Tick Sprout curriculum.
A senior leader in the trading and fintech industry, serving as the CMO at Multiple Brokers and Educators. With deep experience across the retail & Institutional trading space - from broker infrastructure to trader education - David has spent over a decade building platforms, systems, and user journeys that genuinely support traders at every level. His work spans product strategy, trading psychology, user experience, and the design of tools that help real traders succeed in real markets.
200 published lessons
Every lesson carries the name of whoever wrote it. Nothing here is unattributed, and nothing is a recommendation to trade.
Commodities
- A commodity contract is a promise about a physical thingHow commodity markets work
- Why there is no single oil priceHow commodity markets work
- Who trades commodities, and why most of it is not speculationHow commodity markets work
- Where a commodity price actually comes fromHow commodity markets work
- What you are actually trading is not the barrelHow commodity markets work
- What actually moves a commodity priceHow commodity markets work
- Storage is what connects one month to the nextHow commodity markets work
- What one contract actually controlsHow commodity markets work
- The commodity day, and the date your position stops being optionalHow commodity markets work
- The wrapper decides the costWhat trading commodities costs
- What a commodity spread costs, by product and by monthWhat trading commodities costs
- CFD financing: paying interest on the whole barrelWhat trading commodities costs
- Futures margin is not a costWhat trading commodities costs
- The roll: where the contango cost actually landsWhat trading commodities costs
- Commissions, exchange fees and dataWhat trading commodities costs
- Slippage: settlement, reports and thin monthsWhat trading commodities costs
- Metals specifics: lots, ticks and gold's two speedsWhat trading commodities costs
- The all-in cost of one commodity tradeWhat trading commodities costs
- Risk per trade, in money before ticksManaging commodity risk
- Sizing: from risk to whole contractsManaging commodity risk
- The stop sized to the instrument's range, not a round numberManaging commodity risk
- The gap your stop cannot cover keeps a scheduleManaging commodity risk
- Sizing for the gap, not the stopManaging commodity risk
- Leverage on a violent instrumentManaging commodity risk
- Energy moves together, metals mostly doManaging commodity risk
- Margin calls, and the exit you did not chooseManaging commodity risk
- The commodity risk plan on one pageManaging commodity risk
- What commodity analysis is actually forCommodity analysis foundations
- The balance sheet: supply, demand and the stocks betweenCommodity analysis foundations
- Analysing supply: slow, lumpy and politicalCommodity analysis foundations
- Analysing demand: the economy wearing unitsCommodity analysis foundations
- Inventories: the number that resolves the argumentCommodity analysis foundations
- Each market's calendarCommodity analysis foundations
- Positioning: reading the COT reportCommodity analysis foundations
- Technical structure where fundamentals are slowCommodity analysis foundations
- Building a commodity readCommodity analysis foundations
Crypto
- A coin is an entry on a ledgerHow crypto markets work
- The venue is not the marketHow crypto markets work
- Who trades cryptoHow crypto markets work
- There is no closeHow crypto markets work
- Custody is a trading decisionHow crypto markets work
- Your quote is your venue'sHow crypto markets work
- What actually moves cryptoHow crypto markets work
- Position arithmetic on a fractional assetHow crypto markets work
- The day that does not existHow crypto markets work
- Volatility is priced risk, not opportunityManaging crypto risk
- Sizing for a 20% sessionManaging crypto risk
- What crypto analysis is: crowd-reading, stated honestlyCrypto analysis foundations
- Narrative cyclesCrypto analysis foundations
- The macro linkage that arrivedCrypto analysis foundations
- Positioning: crypto's one real edgeCrypto analysis foundations
- Technical structure without a closeCrypto analysis foundations
- The sectors of cryptoCrypto analysis foundations
- Reflexivity: when the story moves the price moves the storyCrypto analysis foundations
- The noise: influencers, shills and manufactured convictionCrypto analysis foundations
- Building a crypto readCrypto analysis foundations
- Custody in full: the operational disciplineCrypto specialist topics
- On-chain analysis, properlyCrypto specialist topics
- Stablecoin mechanics, in fullCrypto specialist topics
- The DeFi frontier, described honestlyCrypto specialist topics
- The crypto derivatives structure, in fullCrypto specialist topics
- Market structure and manipulationCrypto specialist topics
- The regulatory landscape, and why it is the mapCrypto specialist topics
- Tax and record-keepingCrypto specialist topics
- Everything the crypto track deferredCrypto specialist topics
Stocks and Shares
- Reading an equity quote: pence, ticks and the touchReading equity markets
- The spread is a per-name factReading equity markets
- Volume that actually means somethingReading equity markets
- Reading a stock chart against its index and its sectorReading equity markets
- Reading gaps around earningsReading equity markets
- The out-of-hours pictureReading equity markets
- Levels where something actually tradedReading equity markets
- Reading the news tapeReading equity markets
- Why stock charts rhyme - and when they refuse toReading equity markets
- What equity analysis is for: the business is real, the multiple is a moodEquity analysis foundations
- Reading an earnings report at working depthEquity analysis foundations
- Guidance, and the expectations gameEquity analysis foundations
- The sector context, and the read-acrossEquity analysis foundations
- The multiple: what the market pays for earningsEquity analysis foundations
- The equity calendarEquity analysis foundations
- Technical structure on liquid namesEquity analysis foundations
- The watchlist at working depthEquity analysis foundations
- Building an equity readEquity analysis foundations
- What an equity strategy actually isBuilding an equity strategy
- The universe is part of the rule: screening as constructionBuilding an equity strategy
- Survivorship bias: the list you see is the winnersBuilding an equity strategy
- From screen to setup, without peekingBuilding an equity strategy
- Expectancy per setup, across a universeBuilding an equity strategy
- The bill in the test, equity editionBuilding an equity strategy
- Sample size, when the firings clusterBuilding an equity strategy
- Backtesting an equity rule without fooling yourselfBuilding an equity strategy
- Deciding whether an equity rule is worth tradingBuilding an equity strategy
Futures
- Risk per trade, when leverage is the structureManaging futures risk
- Sizing in whole contracts, when the increment is chunkyManaging futures risk
- The stop, in points and on the gridManaging futures risk
- Margin headroom as a risk number in its own rightManaging futures risk
- The overnight decision on a daily-settled bookManaging futures risk
- Event minutes, at structural leverageManaging futures risk
- One underlying, many contracts: correlation on the boardManaging futures risk
- The forced ladder: calls, liquidation and limit daysManaging futures risk
- The futures risk plan on one pageManaging futures risk
- What futures analysis is: the underlying's, routedFutures analysis foundations
- The routing tableFutures analysis foundations
- Open interest as analysis, not just readingFutures analysis foundations
- The curve as the futures layer's own readFutures analysis foundations
- The basis as a gaugeFutures analysis foundations
- The COT, across every familyFutures analysis foundations
- The calendar, merged: the underlying's plus the contract'sFutures analysis foundations
- Technical structure on the boardFutures analysis foundations
- Building a futures readFutures analysis foundations
- The roll, in full: windows, crowds and craftFutures specialist topics
- Term structure across the familiesFutures specialist topics
- Calendar spreads: trading the tilt, described properlyFutures specialist topics
- The basis, properly: fair value in fullFutures specialist topics
- Convergence, and expiry mechanics in fullFutures specialist topics
- Limit machinery, and the microstructure of the bookFutures specialist topics
- When the curve IS a forecast: the rate-futures exceptionFutures specialist topics
- The cash-futures ecosystemFutures specialist topics
- Everything the track deferredFutures specialist topics
FX
- What a chart actually showsReading the FX market
- Candles, bars and linesReading the FX market
- Timeframes, and what changing one changesReading the FX market
- Reading a single candleReading the FX market
- Majors, crosses and exoticsReading the FX market
- Volume in FX, and why every platform's differsReading the FX market
- Reading the spread as an instrumentReading the FX market
- The economic calendarReading the FX market
- Why your charts rhymeReading the FX market
- Why every trade starts underwaterWhat trading FX costs
- Pip value, in your currencyWhat trading FX costs
- What the spread actually costsWhat trading FX costs
- Commission models: raw versus all-inWhat trading FX costs
- Slippage: the price you clicked is not the price you gotWhat trading FX costs
- Swap and rollover, properlyWhat trading FX costs
- Margin and leverage: the same number twiceWhat trading FX costs
- Margin call and stop-outWhat trading FX costs
- The all-in cost of a round tripWhat trading FX costs
- Risk per trade: the number you choose firstManaging FX risk
- Position sizing: from risk to lotsManaging FX risk
- Where the stop goesManaging FX risk
- Risk to reward, honestlyManaging FX risk
- The correlated-exposure trapManaging FX risk
- Drawdown arithmeticManaging FX risk
- Risk of ruinManaging FX risk
- When your stop is not your riskManaging FX risk
- The risk plan on one pageManaging FX risk
- What a strategy actually isBuilding an FX strategy
- From observation to ruleBuilding an FX strategy
- Entries are the least important partBuilding an FX strategy
- Exits: the decision you make twiceBuilding an FX strategy
- Expectancy: what a strategy is worth per tradeBuilding an FX strategy
- Sample size, and why your results mean less than you thinkBuilding an FX strategy
- Backtesting without fooling yourselfBuilding an FX strategy
- Overfitting, and how to recognise it in your own workBuilding an FX strategy
- Deciding whether a strategy is worth tradingBuilding an FX strategy
Indices
- The wrapper decides the costWhat trading indices costs
- What an index spread actually costsWhat trading indices costs
- Overnight financing on a cash index positionWhat trading indices costs
- Dividends, and why your position moves at the ex-dateWhat trading indices costs
- The future has no nightly charge, because it is in the priceWhat trading indices costs
- Commission, exchange fees, and what is bundledWhat trading indices costs
- Slippage at the open, the close, and the fixWhat trading indices costs
- The crossover: when a wider spread beats nightly financingWhat trading indices costs
- The all-in cost of one index tradeWhat trading indices costs
- Risk per trade, in money before pointsManaging index risk
- Sizing: from risk to contractsManaging index risk
- Where the stop goes on an indexManaging index risk
- The gap your stop cannot coverManaging index risk
- Sizing for the gap, not the stopManaging index risk
- Leverage, and why the open is a different marketManaging index risk
- Three index positions are usually one exposureManaging index risk
- Margin, and the stop-out you did not chooseManaging index risk
- The index risk plan on one pageManaging index risk
Options
- An option is a right, not an obligationHow options markets work
- Calls and putsHow options markets work
- The premium: what you pay and what you sellHow options markets work
- Intrinsic and time valueHow options markets work
- Time decay: the option's clockHow options markets work
- Volatility and the premiumHow options markets work
- Expiry, exercise and assignmentHow options markets work
- Moneyness: in, at and out of the moneyHow options markets work
- The breakeven that anchors everythingHow options markets work
- The option chainReading options markets
- The bid-ask realityReading options markets
- Open interest and volumeReading options markets
- The payoff diagram: reading the shapeReading options markets
- Reading implied volatilityReading options markets
- The term structure of expected movementReading options markets
- Delta as probability shorthandReading options markets
- Liquidity, and the underlying beneathReading options markets
- What the options market pricesReading options markets
- Defined and undefined riskManaging options risk
- Sizing by maximum lossManaging options risk
- The buyer's limited-risk trapManaging options risk
- The seller's disciplineManaging options risk
- Assignment as a risk eventManaging options risk
- The Greeks as a risk dashboardManaging options risk
- Portfolio Greeks and hidden correlationManaging options risk
- The event risk options concentrateManaging options risk
- The options risk plan on one pageManaging options risk